TheBetaLab™ Residency Application

Please answer the following questions honestly. Your responses will help us gauge the current alignment of your product, service, or offer, and determine the exact pathway needed to transition you from a “best-kept secret” into the only logical choice for your ideal clients.

The Basics (Background Information)

First Name

Last Name

Email Address

Company Name

Company Website

LinkedIn Profile URL

Current Team Size

We primarily serve boutique consultancies (1-5 employees) and specialized B2B agencies (1-10 employees).

Annual Revenue Range

Our ideal clients range from $100k to $5M in revenue.

State of Operation

Which of the following best describes your current day-to-day reality?

Current Day-to-Day Reality

Are you a graduate of the Power Positioning™ Program?

Beta Type & Residency Goals

Which Beta best describes the current state of your product, service, or offer?

The Mint Beta: It is a brand new, untested concept, and we risk building it in a "vacuum" without real-world validation.

The Messy Beta: We have initial sales, but there is palpable friction in our fulfillment, leaving us stuck in "repair mode".

The Misaligned Beta: We are experiencing the "Strategy Shiver"—we launched but are struggling to tell if market pushback is a "Signal" to change or just "Noise" to ignore.

Diagnosing the Friction

Based on your Beta type selection, what is the most painful symptom or roadblock you are currently experiencing when trying to sell or deliver this product, service, or offer?

Defining Success

At the end of our 90-day residency, what specific metric, operational proof, or validation do you need to see by the end of Month 3 to consider this residency a massive success?